- August 26th, 2014
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Today we will review one of the long standing leaders in the world of used Corvette sales, usedcorvettesforsale.com. Acting as a micro site focused specifically on Corvette sales, this site has remained a top search result in Google for many years, primary due to the fact that it’s domain name is an exact match for the commonly used search term. While the site features some information specific to Corvettes, the primary draw remains their Corvette listings. They have a strong sponorship base from Corvette specific dealers, which has helped maintain their position as a market leader.
Site Design – 2
At first glance it is obvious that the overall website design and appearance has become rather outdated and unintuitive. Bland colors and small text, while popular in the early 2000s, do not keep up well with the latest trends in web design and can make it difficult to navigate the site. Many of the best features on the site are lost in the clutter packed onto each individual page, including no shortage of advertisements. A nice feature of the site is a banner of easy links across the top pointing to the various generations of Chevrolet Corvettes. However, our best estimates say that the site has not been updated graphically in over 5 years, which is a major problem in the vastly changing world of technology. Mobile and tablet optomization for the site could greatly increase the appeal to Corvette buyers and sellers. For this reason, we give it the low rank of 2.
Car Listings -3
A Corvette can be listed for sale on the site for $20 and will not expire until the car is sold. Dealers also have the option of creating multiple listings at a discounted rate with a dealer account. Considering the design issues stated above, the actually listings can be somewhat difficult to decipher with all of the text being somewhat smashed together. The benefit is that you get the primary car details that you are looking for without having to scroll or click through tabs. Poorly implemented social networking features go a step further in cluttering the individual pages. The site does boast a decent fan base on Facebook which certainly goes to show that the site is relevant to many fans in the marketplace.
Searching – 0
We spent some considerable time attempting to find basic search features on usedcorvettesforsale.com, but unfortunately we were unable to find any. This made the process of sort through, in some cases, more than 400 listings for a single car type. This may in fact be the biggest detractor for a site that sits atop the competitors in the Corvette micro site arena. While all of the pages have a high level of search engine optimization, it is the basic user friendly features that are missing which cause a great deal of user dissatisfaction. Much can be said for the number of unique pages indexed on the site, but when basic user features are missing, this can be a fatal flaw. It is certainly possible that other industry competitors could step in if this is not addressed.
Overall Score – 2
The usedcorvettesforsale.com website certainly maintains a valuable position in the industry that will not soon be overtaken, but many site flaws take away from the user experience when shopping for a used corvette for sale. In the coming weeks we will examine others in the industry to determine which site we recommend when shopping for a used Chevrolet Corvette.